Midwinter Pottery, founded in 1910 in Burslem, Stoke-on-Trent, became a beacon of British ceramic innovation in the mid-20th century.

While its early wares were traditional, the company’s golden era began in the 1950s under director Roy Midwinter. Embracing modernism, Midwinter collaborated with groundbreaking designers like Jessie Tait and Terence Conran to produce bold, colorful, and stylish tableware that captured post-war optimism.

Patterns like "Zambesi" and "Spanish Garden" brought art into everyday life, with abstract forms and vibrant glazes that stood out in a sea of conventional ceramics. Midwinter’s designs weren’t just decorative—they reflected a cultural shift toward informality and fun. Though absorbed by Wedgwood in the 1960s, Midwinter’s legacy lives on in its timeless appeal, prized today by collectors for its charm, daring spirit, and unmistakable flair.